The reason I created Good Morning, HR was to personally connect to trusted advisors who might refer their own clients to my company (a high-end background investigations company).
In interviewing HR-related influencers about their areas of expertise, I gain credibility with them (and their audience when they share the episode.) We stay in contact with them via social media and direct communications from me.
That was the whole goal of the podcast: delivering trusted advisors a high-quality product that allows them to share their expertise.
And it has worked. I am getting referrals from guests who had no idea who we were before they were on the podcast.
And while building listenership hasn't been a big priority, that number has grown. And we've seen prospective clients come to us just because they heard our 30-second commercial on the podcast.
The reason I created Good Morning, HR was to personally connect to trusted advisors who might refer their own clients to my company (a high-end background investigations company).
In interviewing HR-related influencers about their areas of expertise, I gain credibility with them (and their audience when they share the episode.) We stay in contact with them via social media and direct communications from me.
That was the whole goal of the podcast: delivering trusted advisors a high-quality product that allows them to share their expertise.
And it has worked. I am getting referrals from guests who had no idea who we were before they were on the podcast.
And while building listenership hasn't been a big priority, that number has grown. And we've seen prospective clients come to us just because they heard our 30-second commercial on the podcast.
Thanks for sharing Mike! 100% agree on the value of podcasting for gaining credibility with an audience.